Ben Edwards — entrepreneur, SaaS founder and football club owner
Entrepreneur.
SaaS founder.
Football club owner.
Portfolio.
The holding company
Eastwood family
THIS IS
EASTWOOD
family
CREWLESS
family
personalbranding.co.uk
CreatorAgency.com
Giving back
HOMELESSFC
TAKING
CHANCES
7 FIGURE
COACH
THE NEWSLETTER
ABOVE IT ALL
From the cockpit, the club and the boardroom · every week
Recent letters
What I’m building, how I make decisions, what it costs and what I believe. As it happens.
01
The last 10%
How I make decisions
14 Jan 2026
02
Winning is the standard
What I believe
12 Jan 2026
03
The cost
What it costs
31 Dec 2025
04
Chairman
What I’m building
20 Feb 2026
05
Getting to the start line
What it costs
23 Jan 2026
06
Content is thinking in public
What I believe
27 Dec 2025
On stage
Book Ben to speak.
Dinners, panels and podcasts — on building companies, owning a football club and doing it in public.
Shows.
This Is Eastwood
Weekly documentary · Thursdays 7pm
The weekly documentary · Thursdays 7pm on YouTube
To The Heart Of It
The podcast · hosted by Ben Edwards
Above It All.
One letter a week.